Brand deepfakes: protecting your company from fake videos

A fake video of your founder announcing a giveaway, a cloned ad using your logo to sell a scam, a video call with a "finance head" who was never on the call: brand deepfakes are no longer rare. You can't stop someone from making one, but you can make fakes less convincing, spot them sooner and respond with evidence. Here's a plan any company can put in place, whatever its size.

What brand deepfakes look like

• Fake leader videos. A CEO, founder or brand ambassador "announcing" a crypto giveaway, a stock tip, layoffs or a controversial opinion.
• Cloned ads. Your logo, your product shots and a deepfaked spokesperson pushing a fake discount or a scam website.
• Fake support videos. "Official" help videos that send customers to a fake phone number or app.
• Deepfake calls asking for money. An employee is told, on a video or voice call, to move money urgently. In a widely reported 2024 case, an employee of the engineering firm Arup in Hong Kong transferred HK$200 million after a video call in which the "colleagues" on screen were deepfakes; Arup later confirmed it had been the victim.
• Fake product or workplace clips. Generated footage that appears to show your product failing or your premises in a bad light.

Before anything happens: prepare

1. Name an owner. One person, from communications, security or legal, decides what happens when a fake appears, and has the authority to act quickly.
2. Publish your official channels. A page on your website listing your real accounts, with plain statements of what you never do: "We never ask for payment on WhatsApp", "We don't run giveaways on Telegram". Customers and journalists can check against it.
3. Lock down payment requests. No transfer on the strength of a call or a video alone. Call back on a number you already hold, require a second approver, and agree a code word for genuinely urgent requests.
4. Train the people most likely to be targeted. Finance, HR, customer support and executive assistants. Show them real examples, including cloned voices; our guide to voice cloning scams is a good starting point.
5. Keep a library of genuine footage. Real videos of your leaders, with dates and sources. It helps you show what's real, and gives platforms something to compare against.
6. Consider Content Credentials on official videos, so a signed original can be told apart from a copy that has been tampered with.

Watch for fakes

• Search regularly for your brand, product names and leaders' names together with words like "giveaway", "offer", "investment" and "video".
• Check ad libraries. Meta's Ad Library is public and lets you search ads running on Facebook and Instagram. Fakes run from other pages, so search for your brand and leaders' names as keywords, not just your own page.
• Treat customer questions as alarms. "Is this offer real?" in your support inbox is often the first sign a fake is circulating.
• Give staff one place to forward anything suspicious.

When a fake appears: the first 24 hours

1. Capture the evidence. Copy the post's link, take screenshots showing the account, date, views and comments, and save the video. Posts can vanish once they're reported, and you'll need the record.
2. Get a report on the video. Run a Deep Scan on the link. It checks every second of picture and the whole soundtrack and produces a full report and a PDF you can attach to complaints. Treat it as evidence of what the checks found, not legal proof, and if it comes back "not conclusive", say so honestly.
3. Report it to the platform. Use the impersonation, trademark or fraud reporting options, and include the report and links to your official accounts.
4. Tell your customers. A short, pinned post on your official channels: "This video is fake. We are not running this offer." Keep it calm and factual.
5. If money or crime is involved, report it in India at cybercrime.gov.in or on the 1930 helpline; elsewhere, go to your local police. Bring in legal counsel early.
6. Log everything with times: what you found, what you reported and what each platform replied.

Our guide on what to do if someone made a deepfake of you covers takedowns from an individual's side, and many of its steps apply to companies too.

Below: two business people shaking hands outside a bank, generated with Kling 1.6, which our video model scored 99% AI. Corporate-looking scenes like this are easy to generate and easy to put a logo on. "It looks professional" tells you nothing about who made it.

Video VerifierKling 1.6

Video is likely

AI-made

Test set · Oct 2026crackly-ai.comVideo model: 99% AI

After it's over

Review what happened. How was the fake found? How long did it take to get it removed? Which customers or staff were affected, and did anyone lose money? Add the example to your staff training and update your official-channels page. Fakes can come back as re-uploads under new accounts, so keep watching for a while after the first one is gone.

What not to do

• Don't share the fake to debunk it. Describe it and link to your statement instead; reposting the clip spreads it further.
• Don't over-claim. Say "this video is fake and not from us", not "AI has proven this is a deepfake". Keep the evidence in your report.
• Don't wait for certainty. A quick "we did not make this video" is more useful to customers than a perfect statement a day later.

Getting help at scale

If your brand or leaders are being faked again and again, the pricing page has a teams option with Deep Scans and PDF reports at volume, and checks inside your own tools on request. For a single clip, start with a free Quick Scan on our deepfake detector page.

Quick answers

Can we stop people from making deepfakes of our CEO?

No one can fully stop it. What works is making fakes easy to spot and slow to spread: clear official channels, fast reporting, staff who verify payment requests and a public record of genuine footage.

Will a detector report get a fake taken down?

It can support a request, but platforms decide under their own rules. A report that clearly shows the impersonation, with links to your official accounts, gives the platform what it needs to act.